At first look, discontinuous uncertainty may seem to finest describe the uncertainty related to the Covid-19 pandemic, because its impression is quite similar to that of a natural disaster that result in wide-spread human and economic casualties (Oetzel & Oh, 2014). Hence, one main learnings from this experience for international business managers and policy-makers is to suppose about all the dimensions of uncertainty simultaneously or in sequence, to ensure a more unified method to dealing with such international disasters in future. As a outcome, there is a limited understanding of the impact of uncertainty in the international business surroundings, and specifically, the way it may affect the performance of various businesses based on their distinctive conditions. Most small corporations don’t even try to assess some kinds of uncertainty (e.g., political and economic) as these might not have an result on them immediately and/or because of the unstructured and subjective nature of their evaluation strategies . Similarly, this disaster has proven the importance of informational uncertainty and the growing position and affect of direct communication and social media, with inconsistent news and communication from completely different sources inflicting confusion and panic. In this way, the retailers managed to reassure customers’ confidence …
Business & Finance
