If it doesn’t look good in black and white, it will not look good it any shade. Also remember that printing prices for four-color logos are often larger than that for one- or two-color jobs). Mudra Mukesh is an Assistant Professor of Marketing at Westminster Business School in England. Her major analysis interests are within the area of client well-being and social media. Her work has been printed in leading journals such because the Journal of Marketing Research and the Journal of Business Venturing. In one research, for instance, individuals have been randomly assigned to considered one of two teams. One group was shown a descriptive version of the brand of a sushi restaurant, while the other was shown a nondescriptive model of the identical logo.
The outcomes confirmed that a descriptive logo has a greater constructive impact on sales than a nondescriptive one. Logo design decisions might sound inconsequential to some. But getting the design proper is necessary for numerous reasons. A well-designed logo can offer substantial advantages to brands. It might help pique the curiosity of shoppers, differentiate brands from rivals, facilitate model recognition, influence investors’ selections, and convey what a model is all about. A logo is …